William White courtesy of unsplash

Culture & Community: cultivate these company assets with ESG as your guide

Last year we saw striking examples of companies taking a public stance on controversial issues, from the Nike + Kaepernick campaign to Twitter’s suspension of Alex Jones and InfoWars accounts. The question is; did these moves will increase the value of these companies in the eyes of their customers and shareholders? Nike’s stock dropped almost 3% on the day it announced the campaign, but online sales went up 31% the same week. Twitter’s move, on the other hand, came after months of criticism from consumers and the media that the social network was not taking action in accordance with its abusive behavior policy. Twitter’s stock price, however, stayed flat.

Energetic go-to-market executive and board advisor with a track record of growing B2B, SaaS, enterprise software companies - public, pre-IPO and start-ups.

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