Image for post
Image for post
Courtesy of Zachary Nelson

“Incredible change happens in your life when you decide to take control of what you do have power over, instead of craving control over what you don’t.” Steve Maraboli

“Control” will be recorded as one of the most widely-used words this year, second only perhaps to “unprecedented”. (Ugh!) We do not have a predictable game plan or timeline for getting our teams back to the office, our kids back to school, and our lives “back to normal”-and the resulting anxiety that creates is due to what experts say is our perceived “lack of control”.

I may be a contrarian, but…


Image for post
Image for post

Each year I write a manifesto (not predictions!) focused on key themes that I believe will be of particular relevance to companies, their leaders and their Boards over the year to come. For 2021, success will be defined by a company’s ability to connect, or reconnect the dots; otherwise known as “systems thinking”. Whether your company is large and legacy, or small and startuppy, taking an end-to-end approach to growth that includes people, process, product, culture, community, systems and stakeholders, will be the accelerator for sustainable growth.

Here are three ways to better connect in 2021;

  1. Get Educated on ESG


Amongst the many dramatic challenges global businesses faced in 2020, one that had been simmering for years bubbled up and promised to stay at a high boil in 2021 is ESG: Environment, Social, Governance.

Signs that ESG expectations were becoming more ubiquitous included the establishment of global ESG standards published by the World Economic Forum’s International Business Council in September and BlackRock’s call for a globally recognized framework for investors to understand individual company risks.

Despite years of progress by leading corporations toward ESG, corporate social responsibility (CSR), environmental health and safety (EHS), and sustainability goals, the reality is that…


Image for post
Image for post

When I published my Leadership Manifesto at the beginning of this year, I put Trust in first place as a trend that would distinguish successful companies and leaders in 2020. Little did I know what was coming!

In just under two months, there has been a dramatic shift in trust — an “upside down” in some cases. Here are three areas where that shift has taken place, and that are ripe for innovation and opportunity: the trust economy, technology security, and the employer/employee relationship.

1. The trust economy — how will the community rate cleanliness?

For years the trust economy…


Image for post
Image for post

What’s old is new! It’s finally 2020 and here are the top trends that have been evolving over the last decade and that I believe will define leadership for companies in 2020 and beyond.

Trust

Over the last 10 years, trust in companies, governments and media has eroded significantly. According to the Edelman Trust Barometer, more than half of respondents believe that capitalism is doing more harm than good. For company leaders and boards, the need to increase trust, integrity and transparency is urgent and growing.

Trust is like a thread that runs through the fabric of everything your company does…


Image for post
Image for post

There is a growing opportunity for investors, operators and board members to use ESG (Environment, Social, Governance) as a framework for improving commercial success. Last week Blackrock released Larry Fink’s annual letter to CEO s entitled “Profit & Purpose”, highlighting the role that ESG plays in creating long-term value and growth for global companies.

My experience leading ESG for a Fortune 1,000 global company fundamentally changed the way I think about risk, reputation and commercial advancement. …


Image for post
Image for post
William White courtesy of unsplash

Last year we saw striking examples of companies taking a public stance on controversial issues, from the Nike + Kaepernick campaign to Twitter’s suspension of Alex Jones and InfoWars accounts. The question is; did these moves will increase the value of these companies in the eyes of their customers and shareholders? Nike’s stock dropped almost 3% on the day it announced the campaign, but online sales went up 31% the same week. Twitter’s move, on the other hand, came after months of criticism from consumers and the media that the social network was not taking action in accordance with its…


Image for post
Image for post
Sydney Rae courtesy of unsplash

It’s that time of the year again when companies have their annual kick off and share their plans for the new year. As I think about the key social, technology, economic and political trends that will shape 2019, my predictions come with a healthy dose of ESG (Environment, Social, Governance); an enduring framework for creating long-term business value.

Here is my Leadership Manifesto for 2019!

  1. Tune Into Trust

Consider just how far we have come in what is now called the “trust economy”. We get into cars with perfect strangers and sleep in homes of people we’ve never met because…


Image for post
Image for post
Jordan McDonald courtesy of unsplash

There is a growing opportunity for investors, operators and board members to use ESG (Environment, Social, Governance) as a framework for improving commercial success. Last week Blackrock released Larry Fink’s annual letter to CEOs entitled “Profit & Purpose”, highlighting the role that ESG plays in creating long-term value and growth for global companies.

My experience leading ESG for a Fortune 1,000 global company fundamentally changed the way I think about risk, reputation and commercial advancement. …

Leilani Latimer

Energetic go-to-market executive and board advisor with a track record of growing B2B, SaaS, enterprise software companies - public, pre-IPO and start-ups.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store